The value of the buy now pay later (BNPL) market was over $5 billion in 2021.
Consumers increasingly expect merchants to offer BNPL programs, which offer consumers the ability to receive merchandise upfront but defer paying the full amount into the future via a monthly payment schedule. BNPL payment providers give merchants their money at the time of the sale, and take on the risk of those monthly payments themselves.
It seems like a match made in heaven. But under the surface, pitfalls do exist for merchants.
The purpose of this report is to share never before seen data that reveals new insights about consumer attitudes and preferences about BNPL, so merchants can make better strategic and tactical decisions about the payment options they offer customers.
Questions consumers answered include:
- What factors do you consider when choosing a BNPL service?
- What is your preferred buy now pay later service?
- Have you ever fallen behind on a BNPL purchase?
- How many times a year do you use buy now pay later services?
- And more!
Don’t miss this amazing opportunity to learn more about how consumers use BNPL, what matters to them when choosing a service, and which providers they prefer!